About Us

The Steve Marshall Group is named after Steve Marshall, who opened his first dealership at just 19 years old. Steve embodies leadership and commitment.

Celebrated by his peers for his business acumen and his demonstrated service to community, Steve Marshall is a man of vision, a mentor, and a friend to all.

Steve Marshall Group Vision & Mission

Our Vision at Steve Marshall Group is to positively impact people and our communities; team members, customers, companies, community members, and organizations. We hold an abundance mindset and believe in sharing our success and supporting others to achieve theirs.

Steve Marshall Group Mission

We are a values-driven organization that respects all people.
We foster and develop relationships in all aspects of our lives and believe this is key to our success.
We invest in our people to empower their thinking and decision-making by providing training, mentorship, coaching, and accountability to encourage growth and success.
We create and seize opportunities, expanding our reach and growing our businesses.
We hold an abundance mindset by fostering and sharing unlimited success with everyone, recognizing effort, and celebrating achievements.
We are a successful organization that is an industry leader and a beacon for like-minded individuals.
We support broader success within our communities through sharing our profits and supporting local constituents. We are competitive, compassionate, caring, driven to succeed and win every day!

Steve Marshall Executive Team

Steve Marshall

President

Phone

SHOW BIO

Steve Marshall opened his first dealership in 1964 at age 19, making him the youngest dealer owner in history. Steve champions success, not just in business but in his service to the community. He was recognized in 2017 with the Campbell River Chamber of Commerce Governors’ Award for his leadership, and dedication to business and community. Steve is a proud supporter of junior hockey’s Campbell River Storm and other local sport initiatives. Steve is the CEO and namesake of the Steve Marshall Group.

Karl Ebdrup

Chief Executive Officer

250.204.4488

SHOW BIO

Karl is the Chief Operating Officer of the Steve Marshall Group. He has received multiple awards throughout his career for his leadership in the automotive industry including, but not limited to, the 2021 Nissan Global Award of Excellence, 2020 Mazda Canada Dealer of Distinction Award, and a 2021 Ford Motor Company Presidents Award. Karl’s hard work and success drive his activism in community projects; from the BC Winter Games to the Campbell River Hospital, the Children’s Make a Wish Foundation to the Hospice Society and Minor Hockey, he contributes to a wide breadth of charitable initiatives ranging from sport, the environment, and healthcare. When Karl takes time away, he can be found off-road racing, skiing and spending time with his three children and family.

Dean Lanoville

Chief Financial Officer

250.203.9488

SHOW BIO

Dean is the Steve Marshall Group Chief Financial Officer. He’s been in the auto industry for more than 29 years. Dean doesn’t like to brag, so we’ll do it for him. He is a 15 year in a row Ford Accountant Honour Roll recipient and has multiple certifications. When Dean isn’t crunching numbers or spending time with family, you can’t find him as he’s playing outdoors or travelling.

Steve Davidson

Chief Operating Officer

250.571.3673

SHOW BIO

Steve is a Partner with the Steve Marshall Group and responsible for Corporate Development. Born and raised in Kamloops, BC, Steve has spent over 30 years in the automotive business. Steve is very active in community service, having served on multiple boards including the Royal Inland Hospital Foundation, Kamloops Hospice, the 2018 BC Winter Games, and Bighorn Golf Course to name just a few. Steve has also been recognized by the Kamloops Chamber of Commerce as Businessperson of the year. Steve enjoys golfing, skiing, softball, boating and travelling with his wife. But their pride and joy are their four grandchildren.

Ryan Poon

Director of Fixed Operations

778.697.2328

SHOW BIO

Ryan is the Director of Fixed Operations with the Steve Marshall Group. Ryan worked himself up from the bottom of the automotive business learning each piece of the operation. Born in Surrey, BC, Ryan now lives in Victoria. When Ryan isn’t working he loves spending time with his young son and their ‘collection’ of dogs. As a practitioner of martial arts, Ryan’s dream vacation destinations include China, Thailand, and Bali.

Matt Holbrook

Manager People & Culture

778.232.3610

SHOW BIO

Matt joined the Steve Marshall Group as the People and Culture Manager. Matt has led an exciting career that spans a number of industries. His specialties lie in the development of human resources and supporting growth with streamlined processes and policies. As a dog lover and owner of a German Shorthair Pointer, he volunteers his time with the SPCA and Heart and Stroke Foundation. Matt is also an avid hiker and runner and loves to travel.

Ryan Ellingham

Marketing Manager

905.903.0316

SHOW BIO

Ryan is the Marketing Manager with the Steve Marshall Group. As an enthusiast of all things automotive, Ryan is known among his peers as ‘The Car Guy’ and is always willing to share his knowledge with others. Born just outside Toronto, ON, Ryan spent most of his childhood in service garages, but realized his best skills were more applicable to the business side of the industry, and has been working in a Marketing capacity for multiple automotive groups since 2019. Now in the Beautiful British Columbia, you are likely to find Ryan spending time with his son, trying new foods, watching car shows, and likely looking at old cars for sale, (which he has no room to store them).

Amy Wright

Executive Assistant

250.830.8859

SHOW BIO

Amy loves a challenge and learning something new each day, which makes her the perfect Executive Assistant of the Steve Marshall Group. Amy, her husband Michael, and adult sons call Campbell River home. Amy keeps active as the Vice President of the Upper Island Counselling Society, and loves to be doing anything outside and near the ocean. From long weekend trips around Vancouver Island to walks on the beach or a good bonfire, Amy loves spending time exploring near and far.

Steve Marshall Operating Partners

Cody Skene

Rivershore Chrysler Dodge Jeep Ram

SHOW BIO

Cody is a longtime member of the Rivershore team. With decades of experience within the store, from lot staff, to sales, Sales Manager, to General Sales Manager, Cody has definitely earned his stripes in leading the Rivershore Chrysler Dodge Jeep Ram team as the General Manager.

Mike Ball

Courtenay Nissan & North Island Nissan

SHOW BIO

Mike is the Operating Partner of North Island Nissan in Campbell River, BC. Mike began his career in 2004 as a salesman with Steve Marshall Ford. Mike is married to Carla who he has the pleasure of working with each day. They have 4 sons whom they love watching play rep soccer and hockey. When Mike isn’t working, he likes to play Slo-pitch and go camping with the family. Mike has lived most of his life in Campbell River and hopes to turn his passion for cars into a collection…but don’t tell Carla.

Ben Coyle

Island Owl Mazda

SHOW BIO

Benjamin Coyle has been helping people purchase new and preowned vehicles since 2012 in Campbell River, BC. In 2017 Benjamin opened Island Owl Truck and Auto Sales Ltd. which merged with Coastline Mazda in 2020 and became Island Owl Mazda in 2020 as part of the Steve Marshall Group. He is a member of the multiple DeLorean and other unique car clubs and shows his own heavily modified DeLorean. Ben say’s that if he was an Owl, he would be the horned owl as it closely matches the Owl Mazda logo and his wild hair.

Cory Dieno

Vernon Nissan & Kelowna RV

SHOW BIO

Cory Dieno is the Managing Partner at Vernon Nissan. In the automotive business for three decades, Cory is a multi-award winner in the industry. His love of work and golf almost equals that for his wife Lynda. Together, prior to the Pandemic, Cory and Lynda worked closely with Special Needs adults. Family and building community are extremely important to them both.

Marc Ebdrup

Titanium Ford

SHOW BIO

Marc is the Operating Partner of Titanium Ford in Surrey, BC. With three decades in the automotive industry Marc loves anything that moves fast. Marc’s garage is filled with motorcycles and not much else. From skiing to riding dirt bikes, surfing to racing trophy trucks, he has a passion for speed. Marc is a Freemasonry and a member of the Blue Mountain Motorcycle Club.

Shane Lukinuk

Steve Marshall Ford

SHOW BIO

Shane is the General Manager of Steve Marshall Ford. Born in Whitehorse, Shane and his family moved to Campbell River when Shane was a child. Shane has over 25 years in the auto industry. As a once CPGA professional golfer, Shane still loves the game. When he’s not working or on ‘a course’ Shane can be found fishing and spending time with his family.

Aron Welsh

Pacific Nations

SHOW BIO

Born in Nanaimo, Aron’s family moved to Campbell River where he graduated Carihi Secondary School and has never wanted to leave. Aron has over 2 decades in the automotive business, and he is President of Pacific Nations Auto Sales. Aron’s charisma and leadership is evident on the lot and on-stage. As an amateur actor, Aron enjoys performing when he gets the opportunity at River City. Aron is married and has a precious young daughter and 2 protective dogs who love to hike, fish and camp together.

Hayley Wood

Rollin' Island Autos

SHOW BIO

Hayley has been a leader in customer service for more than 30 years and with the Steve Marshall Group for over a decade. Hayley is a board member with Cameryn’s Cause for Kids Society, a registered, non-profit in Campbell River, with a mandate to provide financial assistance to local families with a child facing a health crisis. When Hayley takes time away from work, she enjoys spending it with her family, and being outdoors in the garden, camping or kayaking.